Sponsor terms

Last updated 1 October 2026

A sign on lofy.tv is a small, quiet piece of the scene, booked by the week and approved by hand. These are the rules that go with it.

What you are buying

The right to show one sign, in one place in one scene, for the weeks you book. The sign is drawn into the scene in its own style (painted, chalk, LED and so on). You give us short text, not images: one to three pages of one to three short lines, one colour from the sign's palette, a link, and a label such as "Sponsored by Your Name". The sign flips between your pages every few seconds. One sponsor has each sign for each week; signs do not rotate between sponsors. A whole-channel booking gives you every sign in one scene.

Weeks, prices and renewal

• Everything is in whole weeks, starting on a Monday (UTC). A month is 4 weeks and a year is 52 weeks. You can book any whole number of weeks.
• A single sign has a price for a week, and a lower price for a month and for a year. A longer booking is charged at the cheapest mix of years, months and weeks.
• A whole channel (every sign in one scene) is sold by the month, in whole months of 4 weeks, and by the year. It is not sold by the week.
• Prices are in US dollars and are shown on the advertise page. The price in our reply when we approve your booking is the price you pay for that booking, and it is kept: if our prices change later, your booking does not.
• Our first 10 sponsors get the founding rate, and keep it for as long as they renew without a break. A break means the next booking doesn't start the week the last one ends. We confirm your renewal price in our reply.
• We tell you the exact total, and how to pay, in our reply before anything is charged.

Requests, holds and approval

• Sending a request is not a booking. It holds the weeks you asked for for 48 hours while we look at it. If we have not approved it by then, the hold ends and the weeks are free for others.
• We read every request and approve every booking by hand. We aim to reply within 48 hours. We can say no, and we do not have to give a reason.
• When we approve a booking, your weeks stay reserved for you while you pay.

Paying

Nothing is charged until we have approved your sign, and you pay before it goes live. If we agree in writing that your sign may go live before payment, you still owe the price, and we may take the sign down if it is not paid. Payment instructions come in our approval email.

What may appear on a sign

We do not take signs for gambling, adult content, political causes or candidates, or cryptocurrency, and we may also say no to anything else that does not fit a quiet place. In addition:

• Text is plain letters, numbers and simple punctuation, within the length for that sign. No emoji, symbols that look like code, or text made to trick or hide.
• Your claims must be true and legal where you sell. No false offers, no impersonating someone else, nothing hateful, harassing, or misleading, and nothing that breaks the law.
• Your link must be a secure (https) web address you control, to a real page about what the sign says. It must not be a bare IP address, redirect somewhere else, download anything, or ask for passwords or payment details under false pretences.
• You must have the right to use any name or brand on the sign.
• The label ("Sponsored by …") always stays on your sign.

We check every sign before it goes live. If a sign or link stops following these rules while it is up, we can pause or remove it, and we will tell you.

Changes and cancelling

• You can ask to change your text, colour or link at any time before or during your booking, and we will do it as soon as we can. We approve the changes the same way as the first sign.
• You can cancel before your first week starts for a full refund.
• After your first week has started, weeks already shown are not refunded, and whole weeks that have not started yet are refunded.
• If we cancel, pause or remove a sign for a reason that is not your fault, or cannot show it, we refund every week it was not shown. If we remove it because it broke these rules, weeks not yet shown are refunded.

Reports, and what we do not promise

You get a private report page for your booking with viewer-minutes, signs seen and clicks, counted as described in our privacy policy. We sell time on a sign, not a number of views: we count honestly, but we do not promise any audience size, any number of clicks or any result for your business. The site can be down, slow or changed, and scenes can be updated; if a sign cannot be shown for several days because of a fault on our side, we will extend your booking or refund those days.

When a sign is not booked, the scene shows its own house sign, so a sign is never empty.

Changes to these terms

We may update these terms. A booking you have already made keeps the terms that applied when it was approved.

Questions about booking: sponsors@lofy.tv. Everything else: hello@lofy.tv.